Thinking about TV adverts: Pepsi

Thinking about TV adverts:

As seen, the TV advert above is of Pepsi, a renowned soda brand.

Rivalry will happen when the last can of Pepsi is available as it is completely irresistible. Similar to most soda brands, Pepsi tends to advertise by portraying their tastefulness and immediately after one sip, the individual gets energetic/lively like a force to reckon with, ready to take on the world. This correlates with their present slogan that claims, "embrace your past, but live for now". From this particular scene, the message conveyed is how Pepsi is always wanted by many.

The storyline starts with Harry Styles, one of the members of One Direction, strolling towards a vending machine for a can of Pepsi and is then interrupted by Drew Brees, an American football player, forcing Harry to hand him the Pepsi. They then continued to fight with each other, both parties smack-talking to show who's more deserving of the last can of Pepsi based on their achievements / popularity status. Niall (another member of One Direction) then proposed a preposition for Drew by saying "if you give him (Harry) the Pepsi, you can be in the band" to which Drew whole-heartedly agreed with. They achieved a compromise. The end of the advertisement shows a now six-piece boyband with newly added member, Drew, singing enthusiastically on stage.

The main characters would be Harry and Drew, however the members of One Direction are also involved and could be perceived as main acts. The commercial is focused on them and the idea of featuring both of these different parties in the first place is to attract mass publicity as they are both well known.

The setting is in a building, backstage a studio with props such as chairs, coffee maker, vending machine and a sign that reads "The Next Night Show".

There are non-diegetic sounds coming from the whooping out of trophies and medals and diegetic of Harry's whistling and their performance at the end. The music is absent throughout this whole commercial to focus solely on the witty dialogue and quirkiness emanated from the idea of fighting over a can of Pepsi by comparing each other's achievements, competitively. At the end of the commercial, music is finally present and a song by One Direction is played to as if almost announcing closure. 

The props they've used - trophies, medals, Superbowl ring and hoards of screaming fans just contribute to their argument which essentially shows how they're willing to go on forever on who's better.

There are a lot of shot/reverse shot used, typically to delineate their dialogue and the conversation theyre engaging in. Also, camera zooming to emphasise their argument points. Most of the shots are of medium close ups or just generally close ups for viewers to identify with their feelings and expressions.

The cut aways are fast, brief yet enough to raise excitement and catch attention from viewers, making them wanting to know more.

Primarily, in general, soda is meant to make you more energetic due to the ludicrous amount of sugar contained in one single can. In this advert, Pepsi is trying to transmit that message by almost saying something like "everyone wants this soda, even the A-list celebrities are willing to fight over the last can of Pepsi". The theme basically centrals around Pepsi's delicious, refreshing taste that is sure to bring you happiness from one sip. 

I personally am not a fan of soda, however, from this advert I just might give it a go as I find the commercial super interesting, especially by involving these celebrities who do completely two different things for a living. Pepsi is genuinely brilliant by doing so.